Jason Derulo at Luisa Via Roma: first step in Europe for LVL XIII

Jason Derulo presented a shoe collection of LVLXIII at Luisa Via Roma

The American singer Jason Derulo came to Florence to present his brand’s collection at the famous multibrand store Luisa Via Roma.

The brand LVLXIII has been founded by a shoe designer Antonio Brown in 2013. In 2017 Jason Derulo joined the brand as an investor and the face of the brand, while also contributing to the design of the products. Also the brand has extended its activity to apparel proposing a style that represents the best the singer himself.

For LVLXIII it’s a first step to the expansion in Europe – the shoe collection will be available for the purchase from the 25th May at Luisa Via Roma – in store in Florence and online.

Photos by Poli Alexeeva

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