“The original inception was about creating sports silhouettes with a casual, technical feel and luxury element,” says Long about the process of designing for the brand. “That’s what I’m trying to get back to,” says James Long, the designer of the collection.
Bright colors, good fits make the ICEBERG SS19 collection very appetizing.
After the success of a public show in Milan last season, the Italian brand brought the looks from the catwalk straight to the streets, finishing at Picadilly Square . Right from the runway the models went on the streets of London so the collection has been seen by many people. That reflects perfectly the vision of the designer: “Although I style the show young, Iceberg is for everyone.”
Photos by Poli Alexeeva